Ghostwriting Articles: What You Need to Know


Are you curious about what it takes to hire a ghostwriter for your articles?


Or do you want to learn more about the types of ghostwriting articles you can get for yourself?


Then you've come to the right place!


In this article, I'll highlight all you need to know about ghostwriting articles, its benefits, and whether you should hire a ghostwriter for your content needs.


Let's jump right in!


Types of Ghostwriting Articles


Ghostwriters are famously known for writing song lyrics for unimaginative musicians. But ghostwriters also produce content for businesses, brands, and publications.


Not all the articles you see online are written by the person who claims ownership. This is true for books on the market and even for many medical journals as well.


Types of ghostwriting articles include:

  1. Written by a ghostwriter but published under a brand name

  2. Written by a ghostwriter and published under an alias or fictional character to “humanize” a brand

  3. Written by a ghostwriter but published by a real person’s name who builds their credibility and career from those articles


These types of articles are used for several different purposes. For example, sometimes businesses don’t have competent writers to write compelling articles for their websites, so they hire a ghostwriter to do it.


In other cases, people hire ghostwriters to build their own personal or professional brands because they don’t have the time to do the writing and research themselves.


Whatever the case, there are many different types of ghostwriting articles and reasons why people choose to have ghostwriters do their work.


Benefits of Hiring Ghostwriters for Your Articles


We get clients who need 3-5 articles published on their websites per week. Unfortunately, these founders and CEOs do not have the time or the skill to produce this much content regularly.


This is one reason why they benefit from ghostwriters because we do the heavy lifting for them. For example, ghostwriters at IWC conduct keyword research, prepare content marketing strategies and prepare content calendars for clients.


This way, we write articles suitable to their target audience, optimized for search engines and improve their brand image. That’s what we specialize in.


Ask yourself this:

  1. Do you need articles published on your website regularly?

  2. Are you trying to get published on other websites for guest posts?

  3. Do you feel like you don’t have enough time to navigate the complexities of online content writing?

  4. Do you have a budget to outsource your content writing needs?


If you answered “yes” to 1 or more of the above, then you might benefit from hiring a ghostwriter.


How Do Ghostwriters Handle these Articles?



The most important thing is to hire ghostwriters who already have extensive writing experience. This means people who have been published on multiple websites, have their own blogs, or even wrote their books.


This way, you’ll ensure that the person you hire knows what they’re doing. Ghostwriters adjust their writing style and voice to suit their client’s brand image. That’s the beauty of it!


Whether you need to get an article about vegan foods, travel, or education, your ghostwriter will conduct extensive research before embarking on the project.

This is done to ensure that every article we write is thoroughly researched, relevant, and well-written. In addition to this, we make sure that each article is SEO optimized to rank well on search engines.


It’s up to you if you want to publish the official article in your name, the company’s name, or even under an alias. As long as you’ve agreed on the legal terms of your arrangement, then there’s no problem with what you choose.


Although, you should keep in mind that writers tend to charge 25% more for articles that they don’t receive credit for. So the price they charge you will be higher than an article published in their name with all their rights intact.


Should You Hire Ghostwriters for Your Articles?


If you are embarking on a link-building or brand building journey, you should consider hiring a ghostwriter.


When you start implementing your link-building strategies, you’ll find that you need to write articles as a guest author on many websites and publications. If you do not have the time or the writing talent to do so, then you may need to hire a ghostwriter for this.


Remember, they will do the research and the writing for you. Then you can choose how and when to publish the articles. It’s a great deal for those trying to produce more content but don’t have enough time or expertise.


If this is of any interest to you, and you’d like to learn more, visit this page.